CreFIT Cash Loan ad character animation

In this 2024 CreFIT commercial, the narrative follows their mascots – a capybara and a coin – through a menacing, Snow White-inspired dark forest that symbolises the invasive scrutiny borrowers typically face. CreFIT Cash Loan then descends from above and whisks them to a safe 3D world, highlighting the company’s promise of identity protection and data privacy for loan seekers.

My role was to animate the characters in a classic cartoon style for the first half, based on the storyboard and character designs provided by Morning Giants Studio. Working with a director passionate about the nostalgic exaggeration of Looney Tunes, I packed the sequence with smears, eye pops, Sonic runs, and the like – making this a delightfully playful project to work on.