French May ad on TV5Monde

French May is a well-established festival promoting French art and culture in Hong Kong, hosting a wide range of events each year spanning visual arts, opera, classical and contemporary dance, music, theatre, circus, and cinema. In 2025, I was commissioned to create a 30-second ad promoting the festival to overseas audiences on the French broadcaster TV5Monde.

Working with French May’s creative team, we developed an abstract, minimalist yet buoyant style built around the festival’s signature colour palette. The cut-out shape language pays homage to French artist Henri Matisse. I handled the whole production myself, from concept development through animation to final compositing.